Good UI does not equal good UX
For example, a web-shop could be visually appealing, but the overall experience lacks because the process of ordering is burdensome, it is difficult to get through to customer service and delivery is delayed. In this example, the user interface (UI) is appealing and functioning, but on the flip side, a bad user experience is evident.
A bad user experience often leads to frustrated users, and often causes them to look for alternative solutions, or in the above example, a different web-shop.
Therefore, it is with good reason that a combined focus, on both the user interface and the user experience, in the development of new products and digital solutions, is vital for retaining your customers and reducing your bounce rate. Including a UI designer who wants to design a visually appeasing and easy to use interface, as well as a UX designer who focuses on designing positive customer experiences is more important than ever.
UX is the journey, UI is the destination
So, overall we can state that:
- Yes, the two concepts are related
- Yes, they overlap
- No, they are not the same. They are two different sets of competencies. No matter how many times the terms are used synonymously
Slightly simplified, one can say that UI is the very bridge that leads us to the destination, while UX is the feeling we, as individuals, are left with when we have arrived at the destination. The user interface is of course a big and important part of the user experience, but not the only component. Therefore, the focus of a UX and UI designer lies two different places. Both design theories should be involved in the development of digital solutions; if you want to ensure a visually appeasing, user-friendly solution.