TimeLog is a B2B software company with strong Nordic roots. Founded in Denmark in 2001, TimeLog has grown from an idea in a basement to having offices in Denmark, Sweden, and Malaysia. They develop software for knowledge-based companies like consultancy houses, herein management consultants, IT consultants, digital agencies, and their software caters for all the business processes in these companies, so they can optimise their business.
In 2009, when TimeLog established themselves as a market leader in Denmark within SaaS-based time tracking, they were still a small company, without a people and culture department responsible for attracting the right people to join their team. They quickly realised, that utilising partnering in this area, could relieve the pressure and divide the risk.
“The starting point when we began with outsourcing was shortage of competence and the fact that we were looking for competence in one place. So, the idea ‘why not get a partner in’ came from that angle. The key objectives that we focused on in terms of sourcing were the right partner, must have the right culture and of course the right people and competence,” Per Henrik Nielsen, CEO of TimeLog, says, whilst highlighting that spreading the risk, not doing everything by yourself divides the work and the burden.
Strategically focusing on finding a long-term solution, TimeLog wanted to find a partner that could integrate a development team into the TimeLog family, starting small to see if they could handle it. “Spend time on that, and once you have chosen that partner, spend significant time setting it up and don’t take things for granted,” Per Henrik Nielsen recommends, suggesting comparison of a potential partner’s values and employee culture with your own company.