Having 6-7 developers in Denmark at the time, ProOffice decided to jump into a tech-hub solution in North Macedonia: “We tried it out with INSCALE and for the first 3-4 years we were in the range of 2-4 developers at INSCALE. I don’t think we were ready as an organization to scale it up further, but once we got closer to what we needed to do as an organization, but also INSCALE learning about us and our needs, it kind of took pace and began to scale a lot faster way than in the early years. In the last 4 years we’ve gone from 5 people to 20, and we have a solid foundation to scale even more if we want to”, Bobby Brix tells. However, being challenged along the way because “we were a very inexperienced company in terms of software development, especially abroad, so we didn’t know what we were going into back then”, finding the full package candidate proved successful: “we started out with a couple of developers that we believed in, one of those developers is our country lead today”.
North Macedonia satisfying needs
Bobby explains that the country can satisfy a Danish client’s needs: “because a lot of them are well educated in Macedonia, so the English is typically very good. They are also in the same time zone, they work the same hours as we do in Denmark, maybe a small thing but a very important thing. Culturally it may be a bit different in terms of a hierarchical management style, that they practice in Macedonia, than we do in Denmark where we are very open minded and equal, and ‘the boss’ door is always open’. But they seem to thrive in that environment as well. So, I would say it’s a good place to be, but it’s tough, but I believe almost all markets to get IT resources is tough”.
Beyond the storm
Learning along the way and fighting through challenges as an organization, ProOffice is “now at a place where we are comfortable having people working outside of the Danish office. But it is a lot of tough work, a lot of obstacles in the early years where you must build the organization for it, it’s not just about ‘buying an IT resource’, if you want to maximize their skillset and their potential, you really need to work with it, and give them the opportunities to excel”, Bobby explains.